FutureLearn Pilot #2

Education New Zealand Manapou ki te Ao (ENZ) is running a second phase of our Rented Platform Pilot with FutureLearn to test opportunities to promote New Zealand-branded online education to the world.

The focus of this phase will be on how to convert an online audience into a viable proposition, building on the success of the first phase, by testing various commercial models.

Applications to be involved in this pilot have now closed. However, if you have questions about our online education work in general or would like to explore whether you can still be involved, please contact Tim Brown at ENZ.

Keep an eye out for our pilot report

Later in 2022, we’ll be releasing a report on the performance, trends and key findings from the second phase of our Rented Platform Pilot. Register for E-News, ENZ’s monthly newsletter, to stay updated about this report and our online education work.

Benefits for Providers

Explore online distribution models for your content

Understand online audience demographics and behaviour

Enjoy a low-risk, low-cost test-and-learn environment

Profile your brand on a platform with a large global learner base

Who is this opportunity for?

With this pilot, we will primarily be showcasing short, taster courses that represent 6 – 20 hours of learning. There is also scope to include short credit-bearing courses (eg. micro-credentials).

Registrations of interest were open to both registered and non-registered education providers, EdTech companies, regional economic bodies, and more.

This has been a very useful pilot programme to gauge global demand for our virtual reality programming and 3D modelling & animation courses, with insightful data analysis at the end. A big thanks for this well organised pilot programme.

Peter Dong – Founder, ByteEd / VR Voom

Background - Pilot #1

In 2021 ENZ tested the market for New Zealand’s online courses through a partnership with FutureLearn, a London-based online education platform with a global learner base of 17 million people.

The first phase saw a New Zealand-branded collection of 22 short courses from 13 providers presented to learners on FutureLearn. Between June and October 2021, the courses attracted nearly 63,000 enrolments from more than 48,000 individual learners across more than 200 countries. You can visit the New Zealand Collection on FutureLearn and try some of the current courses for yourself: New Zealand Collection - FutureLearn

We established there is online demand for courses from New Zealand providers, willingness by many in the sector to pilot online learning, and that New Zealand courses can attract learners in full time employment.

Explore the key data and insights about online learning we gathered from the first phase. Download our report about FutureLearn Phase 1

Key dates for the FutureLearn Pilot

14 April 2022 – Registrations of interest closed

30 June – end of September – Campaign goes live

Watch the information webinar

On 31 March 2022 we held an information webinar for education providers interested in the second phase of our Rented Platform Pilot with FutureLearn. Catch up on the webinar below to learn about our journey piloting New Zealand-branded online learning.

Frequently asked questions

There is no direct cost to providers other than the time and resources used to create/publish courses on FutureLearn and to set up lead management processes. Providers may or may not choose to conduct their own paid promotions for their courses to supplement the promotion that ENZ is funding.

Shortly after the campaign comes to an end, ENZ will publish a report encompassing the results and insights drawn from the campaign. Anonymised learner data will be made available via Tableau Online, as has been done for the first pilot. Providers will be free to maintain a partnership with FutureLearn and/or explore other avenues for online education development as they see fit.

Having a course on FutureLearn.com is intended to be complementary to any other platform you may use, be it an alternative third-party platform, or your own online education portal. Subject to the details of your FutureLearn partnership agreement, a FutureLearn partnership is generally not an exclusive arrangement.

Registrations of interest closed on 14 April 2022

The campaign will run from 30 June until around the end of September 2022.

The campaign is scheduled to launch on 30 June 2022. Courses can in principle be added to the collection at any time, so a course can be added after this date, but those that are ready for promotion from 30 June will benefit the most from the promotion in terms of traffic and enrolments. There is also the possibility of a course being listed on 30th June (and therefore promoted), but not in fact go live for learning until later.

The primary test for this pilot is around revenue generation. This means that learners will need to pay a low fee – around NZD10 per enrolment.